March 07, 2015
Display Systems – An Investment in Company Appearance
When you buy a stand and participate in a trade show, you make a marketing investment. When you place your business in the shopping street or some other place at the centre of town, you make a marketing investment. You pay that extra money for a central physical location of your business compared to your target audience. At the trade fair, your target audience is condensed. You meet people with spending power. You meet decision makers that is interested in what you sell. In the shopping street, more people pass your business......
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